Privacy Policy
Effective Date: January 2026
United Security Financial Corp. and USF Mortgage Corp. (“United Security Financial Corp.,” “USF,” “we,” “our,” or “us”) are committed to protecting your privacy and maintaining the security of your personal information.
This Privacy Policy describes how we collect, use, disclose, and safeguard information obtained through our website at https://www.unitedsecurityfinancial.com and through our online mortgage services https://myloan.unitedsecurityfinancial.com/
If you are a USF customer, please also review our separate Consumer Privacy Notice, which provides additional disclosures regarding financial information under federal law.
We are committed to safeguarding the confidentiality and integrity of your information. We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
How information about you is collected through our Website;
How we use and with whom we share this information;
How you can access and update this information; and
The choices you can make about how we collect, use and share your information.
If you have any questions regarding this Privacy Policy or our information collection and use practices, please contact us using the information in the “Contact Us” section below.
We may collect the following categories of information:
A. Personal and Loan-Related Information
Information you voluntarily provide when applying for or inquiring about mortgage products, including:
B. Transactional Information
Information generated during loan origination, underwriting, processing, closing, servicing, and compliance monitoring.
C. Device and Usage Information
When you access our Website, we may automatically collect:
D. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance user experience and analyze Website performance. You may disable cookies in your browser settings.
We use collected information to:
We do not sell personal information.
4.MOBILE COMMUNICATIONS & SMS PRIVACY
SMS Consent and Terms of Service
Any collected data from SMS messaging is not shared with third parties or affiliates for marketing purposes. By opting into SMS from a web form or other medium, you agree to receive SMS messages from Spencer Pruitt. This includes SMS messages for business scheduling, meeting reminders, terms, and deal instruction messages, progress notifications, and billing notifications. Mobile Opt-In, SMS consent and phone numbers collected for SMS communication purposes will not be shared with third parties and affiliates for marketing purposes. Message frequency varies. Message and data rates may apply. Message HELP for help. Reply STOP to any message to opt out.
If you provide your mobile phone number and consent to receive text messages from USF, the following applies:
Important Mobile Privacy Commitment
United Security Financial Corp. does not sell, rent, share, transfer, or otherwise disclose mobile opt-in data or SMS consent information to third parties for marketing or promotional purposes.
Mobile information will only be used for the specific purposes for which consent was provided and in compliance with the Telephone Consumer Protection Act (TCPA), CTIA guidelines, carrier requirements, and applicable law.
SMS consent is not shared with third parties.
5. HOW WE SHARE INFORMATION
We may share information in the following limited circumstances:
A. Service Providers
We may share information with trusted third-party service providers who perform services on our behalf (such as loan processing platforms, compliance vendors, hosting providers, and analytics services). These providers are contractually required to maintain confidentiality and use information only for authorized purposes.
B. Legal and Regulatory Requirements
We may disclose information:
C. Business Transactions
In the event of a merger, acquisition, or asset transfer, information may be transferred as part of the business transaction.
We do not sell personal information to third parties.
6. DATA SECURITY
We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no system can guarantee absolute security.
Borrowers are encouraged to submit sensitive documentation only through our secure portal systems.
7. CHILDREN’S PRIVACY
Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13.
8. YOUR RIGHTS AND CHOICES
You may:
Please note that certain information may be retained as required by law.
9. CHANGES TO THIS POLICY
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.
If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please send an email to: contactus@usfwholesale.net .
United Security Financial Corp.
930 E. 6600 S. Murray, UT 84121